Coco & Eve's Instagram-Famous Hair Masque: Before and After Photos

Table Of Content

• Products
• What does the Coco & Eve Coconut & Fig Hair Masque do for my hair?
• Shrate Ionic Hair Dryer
• Coco & Eve Super Nourishing Coconut and Fig Hair Masque SIZE: 212ml 4.4 of 320 reviews
• I Tried the New Coco & Eve Keratin Mask That Promises to Repair Damaged Hair in 5 Minutes
• This 'Magic' $12 Product Is How Celebrities Keep Their Hair Frizz-free on Vacation

The colorful packaging will draw you in, but the mask is so much more than pretty packaging. Plus, the mask is free of sulfates, phthalates, and parabens, if that matters to you. I tried this Insta-worthy hair repair treatment mask to see if it really could rescue my dry, damaged ends. To finish, I styled my mane with Revlon's One-Step hair dryer brush, adding on a heat protectant spray and blow drying cream to further protect and reduce flyaways. Once complete, my hair looked even more sleek and luminous. I might be one of the last people on the planet who hasn't done a hair mask before.

Products

I was expecting more of a whipped texture, and wondered if it would be too heavy for my hair. I don't colour my hair, but I run my blow dryer and ghd tongs through my hair every second day, so my ends are (more than) a little dry and frazzled. Coco & Eve Sweet Repair Repairing & Restoring Hair Mask promises to deeply repair and restore hair in just five minutes. These days, the most buzzed-about beauty products and brands usually land on our radar thanks to Instagram or TikTok. Sam Peters is a Senior Commerce Editor at Hearst covering fashion, beauty and lifestyle.

What does the Coco & Eve Coconut & Fig Hair Masque do for my hair?

Indeed, using a wax stick to tame flyaways and achieve smooth, sleek hair is not a new concept by any means. Black and brown women have been incorporating wax sticks into their hair care routines for ages, which can be seen in TikTok user @naignaes' now-viral tutorial that's racked up more than 59,000 likes. But, the recent attention from celebrities like Hailey Bieber and Kylie Jenner and shoppers alike has catapulted this historical and highly coveted secret into the limelight. And, it’s no surprise that so many people are now gushing over this versatile hair care staple today. I wrapped my wet hair in a towel for about 15 to 20 minutes post-shower, and when I finally let my strands tumble out, I felt like a kid on Christmas morning.

Shrate Ionic Hair Dryer

Her writing has appeared in WWD, Footwear News, Real Simple, PopSugar and Bridal Guide, among others. She enjoys unpacking the latest trends and testing and reviewing some of the most innovative, emerging products on the market. So, when I had the opportunity to test Coco & Eve's Like a Virgin Hair Masque that TikTokers can't stop raving about, I was elated by the prospect of entering a whole new era of #hairgoals. You don't need a huge amount of product, so one tub will last you ages. For those with really fried hair who are in need of an intensive treatment, you can wrap hair up and leave it in overnight. Anyone who's known me knows that my signature hairstyle is long, wild, and wavy.

Coco & Eve Super Nourishing Coconut and Fig Hair Masque SIZE: 212ml 4.4 of 320 reviews

I'm not exaggerating when I say it looked and felt like I'd just gotten a salon treatment. According to the instructions, you can use the mask three ways. Apply it to dry hair overnight, or for about 20 minutes before hopping in the shower and shampooing it out. But if you prefer the quickest fix, it can be placed on damp hair for about half the time as an in-shower deep conditioner in lieu of a traditional conditioner. After applying it, I combed the product through my hair to make sure it was evenly distributed, then set my phone timer for 10 minutes.

I ran the detangler brush through my dry hair to get a feel for the bristles. They're gentle, but they easily worked through some of my post-workout knots. The directions say it's okay to style per usual after rinsing, so I blow-dried my hair with a combination of warm and hot air. The first thing I noticed was that the strands were just as easy to brush through dry as they were damp. I straightened the ends of my hair and stepped back to admire the finished look in the mirror.

Coco & Eve Hair Masque instructions for use

Anyone with bleached, frizzy, or fried hair, or those of us who want to give our hair an instant boost of shine and softness. While somewhat of a splurge at $39 a jar, this mask is a worthy investment for anyone struggling with dryness, including those with color-treated hair like myself. And while I can't promise you'll see the same results that I did, I can safely say I've tried dozens of other remedies—and this is the only one that truly worked for me. According to Gaunitz, natural oils like argan, castor seed, and coconut oils can be beneficial for hair because they spread throughout the hair shaft and provide strands with stability, moisture, and weight. I'm a firm believer in buying products with short ingredient lists I can pronounce, so you can imagine my reaction when I looked over the ingredients of Coco & Eve's Like A Virgin Hair Masque and saw how long it was. I reached out to William Gaunitz, WTS, a certified trichologist and founder of the Gaunitz Trichology Method, for clarification on what all is included.

The Ingredients

Whether you're new to hair masking or looking to add something new and fresh to your routine, I highly recommend giving the Coco & Eve Like A Virgin Hair Masque a try. It's easy to use, transforms your hair in just 10 minutes, and you will see the results instantaneously. Once the product hit my strands, any knots were detangled and my hair felt noticeably softer even though it was damp. And if you love the Like A Virgin Coco & Eve hair mask, I can confirm... I was even going to text a friend with dry, coloured hair because I thought this protein hair mask would be better suited to her.

Coco & Eve Expands Into Boots - Beauty Packaging

Coco & Eve Expands Into Boots.

Posted: Thu, 04 May 2023 07:00:00 GMT [source]

After the 10 minutes were up, I undid my bun and my hair smelled like a vacation. I got back into the shower and rinsed thoroughly, amazed at how effortlessly my fingers moved through the strands. Coco & Eve Coconut & Fig Hair Masque is designed for absolutely everyone! Free from nasties and full of naturally good-for-your-hair ingredients, Coco & Eve Hair Masque was inspired by the nourishing powers of Balinese coconut for your hair. Coco & Eve set out to create something that wouldn’t just make your hair look, feel and smell amazing, but also something that could deeply nourish your locks. And, if you’re looking for more travel-friendly products to add to your toiletry bag, keep scrolling to explore my other travel-sized hair must-haves.

It's not that I haven't wanted to, but I've shied away because of my naturally greasy hair. Some products actually make it greasier so I can be reluctant to try new things. The Tigi Bed Head Wax Stick first generated buzz in a TikTok video, which now has 5.8 million views. In it, user @cheygren demonstrated how they use the wax stick to tame flyaways and said, "The Bed Head Stick is life-changing...I take it with me everywhere." You've likely heard of Coco & Eve hair products - specifically, the Coco & Eve hair mask that kind of broke the internet when it first launched.

Instead of being confronted with a rat's nest of knots, I simply ran my brush through each side of my hair about two times, and voilá. My hair felt impossibly smooth, featuring a healthy shine that didn't look greasy in the slightest. When I unscrewed the lid, I was met with a light coconut scent. At first, the mask looks like a heavy, decadent cream, but the texture is actually similar to body butter; it practically melts when you rub it over your skin.

And while I'm grateful for the locks that often earn me compliments, it takes a lot of effort to keep them looking healthy.

I’m pretty lazy with hair masks, but I was excited to slather this one all over my thirsty ends. Keep reading for my review, along with an explainer on which of these Coco & Eve hair masks is right for you. As a first-time mask user, I was thoroughly impressed with Coco & Eve's Hair Masque. You'll definitely find masks that cost more than $50, but there are also plenty in the $15-30 range. It really just depends on how much you're willing to spend.

Coco & Eve Coconut & Fig Hair Masque is a five in one miracle treatment for your hair. Take your hair back to where it started - soft, hydrated and free from damage and split ends. Sign up for our T+L Recommends newsletter and we’ll send you our favorite travel products each week.